MethodK/portfolio/loiselle-avocats
CASE STUDY · IT & PRODUCT

Loiselle Avocats, a site that works with the lawyers.

Montréal-based law firm specialised in business law. Full vitrine site rebuild with secured client area, internal document back-office, automated appointment booking. Customised Lawfinity WordPress theme, hardened Cloudflare, 95+ Lighthouse performance.

Our old site was a business card. The new one is a work tool. Partners book appointments there, clients drop their documents there.

Partner · Loiselle Avocats
Brief

A vitrine site that had to absorb operational work.

The firm wanted a modernised vitrine site, but also a private client area for document upload, an automated booking system synced with partner calendars, and an internal document back-office for template sharing between lawyers. All without changing host or losing existing SEO.

Constraints

Absolute confidentiality · zero SEO regression.

Uploaded client documents are confidential legal materials. End-to-end encryption, per-client isolation, complete audit log. Existing site SEO (12 years of history on business-law queries) had to be preserved: legacy URLs redirected one-to-one, sitemap maintained.

Approach

Custom Lawfinity WP theme · encrypted client area · hardened Cloudflare.

Heavily customised Lawfinity WordPress theme respecting the firm's branding. Client area built as a custom plugin with AES-256 per-client encryption. Document back-office with rights management per partner. Cloudflare upfront: WAF, DDoS, Bot Fight Mode, aggressive cache. 95+ Lighthouse despite functional richness.

Outcomes

What shipped, and what compounded.

98
avg Lighthouse score
+35%
online appointments booked
100%
Google rank kept on 142 queries
MK